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Fashion retail markets across the world were under severe stress even before the COVID-19 crisis. A new KPMG report ‘Covid-19: Mitigation strategy for Indian textile and apparel sector’ highlights issues like deep discounting and damp consumer sentiments were already threatening the future prospects of the industry. The onset of the COVID-19 pandemic has plunged the industry further into darkness with production lockdowns, severe supply chain disruptions and market closures becoming the order of the day.


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