India has held superiority in the textile and apparel industry since decades, but the sector experienced a temporary dent between 2020 and early 2021 due to the widespread pandemic. It only required a mere push for India amidst globally reviving economic conditions and the country made sure to catch hold of the positivity and healthy...
Consumers, not just in the metro cities, but in the interiors of India are adapting to the evolving fashion industry. They are becoming more experimental in their choices because of the flexibility and convenience offered by e-commerce. Tier II and-III cities now stand as priority strategic markets for many fashion retailers and e-commerce platforms. This...