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“The wholesale price of basic garments, like banian, has increased from ₹90 to ₹140 a piece in the last four months. But customers ask for the old rate. We cannot sell at such a low price and so they go back without buying anything,” says K. Selvaraj, president of the Gani market weekly textile traders’ association. According to him, business has dropped 50% in the last four months because of the steep hike in the prices of textile goods.


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