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Delay in the onset of winters, shorter duration of cold tempratures, and flattening seasonality are forcing makers of seasonality-centric product categories to rework their strategies.

Delayed Winter has led to slow offtake of sales of woollen apparel and small appliances like heaters and geysers, across the entire Northern India belt, Industry executives said.

At the same time, for aerated beverage companies, warmer and shorter winter is leading to sales momentum through the year.


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