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As Amazon and Flipkart dominate headlines in the festive sale season, other e-commerce and luxury fashion brands are also witnessing bumper sales especially from the tier 2 and 3 cities, keeping their cash registers ringing.

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https://www.business-standard.com/article/companies/new-e-com-fashion-brands-see-surge-in-sales-as-festive-season-begins-121100501156_1.html