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The last few years have seen private labels gaining popularity in India. Nearly all major retailers from Reliance Retail to Spencer’s Retail, Metro Cash & Carry India, and e-commerce players like BigBasket, etc have launched private labels to survive in the ever-growing market*. 

TO READ MORE:

http://www.dfupublications.com/news/apparel/prudent-market-choices-correct-pricing-key-to-private-label-s-growth-in-india

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